VMC 110 Seven-Up Soda Machine by Brad Cross
- Brad Cross - Nostalgia Tymes

- May 26
- 2 min read
If you’re into vintage soda machines, the VMC 110 Seven-Up machine is a real gem. Made by the Vendorlator Manufacturing Company, this machine is super scarce and doesn’t show up for sale very often. Let’s dive into what makes this classic piece of soda history so special!

What’s the VMC 110 Seven-Up Machine?
The VMC 110 is a soda vending machine designed to sell Seven-Up bottles. It was built between 1950 and 1956, so it’s a true piece of mid-century Americana. These machines were painted all white, except for the raised (embossed) Seven-Up logo on the door, which gives them a clean, retro look. They were made to vend bottles up to 12 ounces, perfect for a refreshing sip of Seven-Up back in the day.
Key Features
Here’s what makes the VMC 110 stand out:
Capacity: It can hold and vend 110 bottles, with space to pre-cool 34 more bottles to keep them nice and cold.
Size: It’s 63 inches tall, 32 inches wide, and 18 inches deep—big enough to make a statement but not too bulky.
Design: The all-white body with embossed Seven-Up lettering on the door gives it a sleek, vintage vibe.
Rarity: These machines are very scarce. You hardly see them on the market, even in the last 30 years, which makes them a collector’s dream.
Why Is It So Special?
The VMC 110 Seven-Up machine is like a time machine to the 1950s. Imagine it sitting in a diner or a gas station, serving ice-cold Seven-Up to customers. Its clean design and bold Seven-Up logo make it a standout piece for collectors of soda memorabilia or vintage advertising. Because so few of these machines are around, finding one in good condition is like striking gold.
Who Would Love This Machine?
Collectors: If you collect vintage soda machines or Seven-Up items, this is a must-have.
Retro Fans: The 1950s style is perfect for anyone who loves that classic diner look.
History Buffs: It’s a cool piece of soda pop history that shows how people enjoyed their drinks decades ago.
Why It’s Hard to Find
Since these machines were only made for a short time (1950–1956) and not many have survived, they’re very scarce. If you spot one at an auction or antique shop, it’s a big deal. Collectors treasure them because they don’t come up for sale often, and their unique design makes them a standout addition to any collection.
Final Thoughts
The VMC 110 Seven-Up soda machine is a rare and awesome piece of vintage history. With its sleek white design, embossed Seven-Up logo, and ability to vend 110 bottles, it’s a dream find for collectors and retro fans alike. If you ever get the chance to see or own one, you’re holding onto a piece of 1950s soda culture that’s hard to come by. Keep your eyes peeled—this machine is worth the hunt!




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